National retailers launched the Retail Gift Card Association in October in a bid to boost customer confidence in the popular present. Reports on store closures had led to negative media coverage on the financial insecurity of gift card programs, said Carman Wenkoff, RGCA’s co-president and manager of the gift card program with the Subway restaurant chain. “Some retailers have had financial difficulties and the media has really picked up on that and has painted a doomsday scenario of our industry,” he said. Best Buy’s Tom Boucher is the other president of RGCA, which has said in its launch announcement that it will be limiting membership to retailers who “agree to abide by… Read More